By choosing a mix of quantitative and qualitative research methods, you will gain a set of results that can be used to draw conclusions about trends and patterns, as well as an in-depth understanding of individuals’ opinions about your subject.
There are various ways to combine the two methods, which may include starting with a quantitative study to establish trends and preferences, then using a qualitative study to drill down into the detail and assess the ‘how’ and ‘why’ questions that will give you greater insight.
At Valid Research, we can use a variety of methods, such as triangulation matrices, to synthesise the data from mixed method studies and deliver meaningful results.